By Tamsen Maloy, Snapp Conner PR
Radiate Media ranked No. 1 of the MountainWest Capital Network (MWCN) Utah 100 Fastest Growing Companies in Utah in 2012. Since that time, Radiate Media has shown no sign of slowing down.
Radiate Media specializes in media and business outreach. They help businesses and media reach the people, customers, and contacts most important to any given product or idea. Their extensive line of services creates individualized results for clients, and with offices in Salt Lake City, Chicago, New York and more, their sphere of influence is increasingly broad.
Since MWCN’s 2012 Utah 100, Radiate Media has increased name recognition, hired more employees, broken even financially, and has released a successful new product, all in one year.
One of Radiate Media’s biggest accomplishments since last year is the successful release of its new product Radiate 360. “This is our small business promotional marketing platform,” said Chris Rothey, CEO of Radiate Media. “It allows small business to manage their own website, manage their own social networking accounts, it has directory management, reputation management, and they can buy online, mobile, and broadcast ad campaigns all from the platform.”
Several hundred small businesses have already adopted the platform and are pleased with the program.
Radiate Media also increased the number of employees, with projections to hire more as a result of the new product success. “If we hit our goal I can see us hiring another 30 to 40 people in the coming year,” Rothey said.
When it comes to the positive impact of participating in the Utah 100, Radiate Media is not without its due measure. “The interesting thing was after last year’s win people came up to us and said, ‘What do you do? I’ve never heard of you,’” Rothey explained. “The biggest thing we got out of it was name recognition in Utah and that’s really helped us both in recruiting quality people and increasing morale of our employees.”
The Utah 100 doesn’t only have an impact on the No. 1 ranked company; it is an opportunity that affects any company involved. “It really helps the movers and shakers in Utah,” Rothey said. “It allows them to get to know each other. It’s a huge networking opportunity.”
Rothey also said that recognizing the hard work Utah companies put into their businesses is a great motivator to continue the work. “Money is one thing to motivate people, but often just a pat on the back is a great motivator and I think that’s a key thing the Utah 100 offers and I don’t think that’s available in too many other places.”
The 2013 Utah 100 Fastest Growing Companies rankings will be released October 22, the day of the event. But regardless of where on that list Radiate Media appears this year, one thing is sure: Radiate Media is going nowhere but forward.